Best Selling Automotive Brand for 25 Years Running! | Chatswood Toyota

Best Selling Automotive Brand for 25 Years Running!

Posted: 18/02/2022
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Toyota is marking 25 years as the best-selling automotive brand in Australia with a pledge to bring an even greater customer focus to its operations.

"We are progressively upgrading our range with vehicles that have new levels of connectivity, advanced safety features that are moving ever-closer to autonomous driving, shared services like KINTO and a rising number and widening range of electrified vehicles," Mr Hanley said.

The comments were on the back of the company's delivery of Toyota's industry-leading sales of 223,642 new vehicles in 2021.

This is Toyota's third-highest total on record and substantially higher than the 204,801 vehicles its dealers sold in 2020 and the 205,766 delivered in 2019.

Toyota is the only brand to achieve 200,000 sales in a year, exceeding that level in each of the past 10 years - and 17 of the past 18 years.

HiLux (52,801 sales) retains its title as Australia's best-selling vehicle for the sixth year in a row.

RAV4 is Australia's best-selling SUV, with 35,751 deliveries. Of these, 72.3 per cent or 25,850 examples were electrified, making it Australia's top-selling hybrid-electric vehicle.

Corolla (28,768 sales) is the nation's best-selling passenger car - a title it has now held for nine years in a row.

As a result, for only the second time (2020 and 2021), Toyota has achieved the automotive equivalent of a "golden slam": the market-leading brand, the best-selling vehicle (HiLux), and the most popular commercial vehicle (also HiLux), SUV (RAV4) and passenger car (Corolla).

Camry (13,801 sales) has led the medium-car segment for an unbeaten run of 28 years.

In addition, HiLux 4x2, Coaster, HiAce van and HiAce bus led their individual segments in the past 12 months.

Mr Hanley said that, while these results are remarkable in an Australian market that is one of the most competitive in the world, Toyota continues to respect the competition and never takes its position for granted.

He said Toyota is optimistic about building on the brand's success during the coming year.

"For 2022, given what we know right now, our target is to increase sales beyond last year's total and maintain our market share above 20 per cent," Mr Hanley said.

Mr Hanley said Toyota's order bank remained healthy, thanking customers for their loyalty and patience, especially those who have faced extended wait times due to global supply challenges in 2021.

"We assure you we are doing everything we can to increase supply and get customers behind the wheel of their new Toyota as soon as possible," he said.

Mr Hanley paid tribute to Toyota's employees, dealers and other business partners for their support.

He said Toyota's contribution to its communities in 2021, included:
• Voluntarily repaying more than $18 million in JobKeeper payments (January),
• Providing Toyota Community Trust grants of more than $800,000 for STEM education,
• Delivering more than 80,000 meals to front-line workers and vulnerable community members (140,000 in total),
• Concluding the Sydney Legacy projects, awarding scholarships to high-school students and supporting education programs in Sydney's Sutherland Shire (now totalling $1.8 million),
• Raising over $1.1 million for local clubs in the Good for Footy raffle,
• Raising over $820,000 for local cricket clubs in the Good for Cricket raffle, (2021-22 raffle in progress),
• Passing the $12 million mark in support of community-based grassroots footy and cricket programs.
• Funding new footy jumpers and shorts for 197 women's football teams.

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